There are some frightening ways in which processed food suppliers are sliding mouthwatering but disease-causing extras into our munchables.


So why are diabetes, obesity and hypertension figures still gyrating out of self-control?


It’s not just a matter of limited determination on the part of the shopper and, a give the people what they desire viewpoint on the part of the food makers.

There is a deliberate effort taking place in labs, marketing and grocery store walkways, to get people captivated on foods that are handy and cheap.

Would it astonish you to find out that food giants Kraft, Pepsi and, General Mills use large-scale experimentation and development processes patterned to obtain a consumer ideal bliss point?

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Does it surprise you that the said bliss point is an amalgamation of way more sugar, salt and, fat than any of us would load up on our plate otherwise?

Doesn’t it amaze you that this makes those corporate food monsters an enormous amount of money?

Nothing shocks me and, its alarming and, these corporations’ strategies are remarkable, but they appear right in line with marketing tactics that have formed our well padded lives for the last three decades.

Marketing these products is about giving the product a character that is daring and spirited, communicating the concept that this is the best snack food.

The plan is to prey on a special segment of people who are regular snackers, mothers, children, young professionals, keeping their snacking rituals fresh by trying a new food product when it captures their attention.

These establishments position planned storytelling in the advertisement campaigns for snacks, using crucial expressions that have been developed with significant assessment.

Attempting to keep your weight down and endeavouring to stay trim can be completely different things.  We go about thinking that sugar free foods and drinks are in fact good for us.

Drinking sugar-free Red Bulls and dumping Splenda into your morning coffee like your life is contingent on it is a little humiliating because you then consider yourself in good health.


Synthetic sweeteners have chemicals or innate composites that take the place of the sweetness of the sugar, without all of the calories, but occasionally the label ‘sugar free’ disguises calories present in the food or drink.


Of course,  you can always study the product’s description, but believe it, or not, there are a whole lot of people out there who believe that sugar free or fat free signifies low calorie.

On top of that, there are some investigations that have demonstrated that artificial sweeteners can in fact increase your craving for food.

Next there are sugar free products with ingredients that can amplify your blood sugar dramatically, like the white flour in sugar free cookies.  All in all, ‘sugar free’ doesn’t always signify ‘diet friendly’.

Aspartame (NutraSweet, Equal, NatraSweet, Canderel, Spoonfuls, DiabetiSweet) is a general chemical sweetener with potential side effects that sound like they’re out of a horror movie.

From hallucinations to seizures to brain tumours, it’s barely worth consuming for the sake of saved calories.

Sucralose (Otherwise known as Splenda); is frightening.  Testing indicates that Splenda can enlarge both the liver and kidneys and shrink the thymus glands.

Sucralose breaks down into small quantities of dichlorofructose, which has not been tested adequately in humans.  Splenda reportedly can bring about skin rashes, panic, diarrhoea, headaches, bladder issues, stomach pain and, those side effects don’t even sum it up.

You think this sounds bad?  Do some additional investigations.  Nearly all artificial sweeteners on store shelves are accompanied by many side effect stories.  (Some investigation indicates they result in Cancer and, should something as serious as Cancer actually be disregarded?)

Research as well suggests that they in truth lead to overeating amongst consumers.  In addition to all of this, think about the left overs associated in the manufacturing of artificially sweetening.

Ever stepped into a coffee shop and noticed a heap of sugar replacement packets building on the counter or in the garbage?  We’ve been throwing away one of our most valuable materials for the sake of a sweetener that can damage our bodies and stop weight loss.

In a surprisingly unethical way the food industry makes food to equal hard drugs for their habit-forming possibilities.  ‘Designer sodium’, the origin of the perfect kid’s lunch and, the hunt for the morphine like ‘bliss point’ in soda.

Cheetos, in particular, spotlighted the remarkable precision that goes into what we see as a healthy, recognised food.  It’s one of the most marvellously formulated foods on the planet, in terms of unadulterated enjoyment.

Cheetos puffs have an extraordinary ability to melt in the mouth, it’s called vanishing caloric density, it softens down rapidly and, your brain thinks that there’s no calories in it, you can just keep eating it forever.

Almost all widely obtainable foods from Cutie Clementines to dozens of Pringles flavours, have been exquisitely made to attract to our basic requirement for salt, fat and sugar.  Food science has perfected the technique of hooking customers on whatever they care to feed on.


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