Consumers are ready to pay a premium for pesticide-free commodities, but the realities can mean you get little more than a psychological boost for your money.

Supermarkets in North America and Europe are spilling over with organically labelled fruit, vegetables, eggs and meats.  More than 80 countries have pesticide-free guidelines and products and, carry one or more of the 200 emblems, trademarks and official documents that they claim that their commodities are organic.

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But is the consumer in fact purchasing pesticide-free, the answers are murkier than you might believe?  Ecolabels symbolise an ecological, moral, ingredient or sustainability assertion.

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The US, Canada, the European Union and Japan have inclusive organic guidelines supervised by governments and, a number of countries have a 100% pesticide-free labels.

In the US, Department of Agriculture label has many levels, headed by the 100% classification USDA Organic seal.  The US government as well permits the word organic on produce that include 95% pesticide-free ingredients.

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Nevertheless, they could include monosodium glutamate, a flavour enhancing natural ingredient, or carrageenan, a seaweed content that thickens food.

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Both ingredients are either considerably shunned, or consumers progressively favour local food above organic because they think that it poses physical risks, even though government experts have cleared them as absolutely safe, but how many times has someone proclaimed that something was safe and, then years afterward we discover that they were toxic all along.

A third category classifies produce with a minimum of 70% pesticide-free ingredients.  They can be categorised, revealing to the consumer that they’re made with organic ingredients, but such a label carries no promise about what else may be in the product.

For instance, consumers who purchase a bag of popcorn labelled ‘made with organic corn’ may be startled to discover that their treat could have been processed using genetically altered canola or soybean oil.

Lastly, produce made with less than 70% of pesticide-free ingredients can’t be called organic, but can catalog single ingredients on the wrapping, containers or boxes.

So, how trustworthy are organic labels?  For one, traditional and genetically adapted seeds are known to sometimes get mixed in with organic supplies.

Some organic labels are more meticulous than others.  To earn the EU’s new pesticide-free label, farmers and processing plants must obey a stringent set of guidelines, including the stipulation that 95% of the product’s farmed ingredients have been organically created and validated as such.

As of 2012, by agreement and, in spite of their precise interpretations being different, the EU and the US acknowledge each other’s main organic seal of approval for the intention of promoting commerce.

That means meats, grains, cereals and wines and other produce being given pesticide-free documentation in one region can be offered for sale as organic in the other.

Of course, with the favourable outcome of promoting trade comes temptation and, organic manufacturing is not different from any other.

For the most part, deception has been irregular and, over time, there have no doubt been occasions of nervous farmers facing an insect infestation spraying an unapproved herbicide; or a hard pressed supplier mixing in conventional low cost eggs with more expensive pesticide-free ones.

But fraud has more precisely manoeuvred below the radar and, as trading has flourished and, the stakes have loomed and, calibration of deceit has expended.

This kind of manufacturing puts pressure on global agriculturalists to cultivate more to make up the difference and, in the developing world, that can mean burning forest into farmland, a method that discharges a huge amount of carbon dioxide into the air and, damages the water cycle and species that live in forests.

In other words, even though organic agriculture may necessitate the use of not so many manufactured pesticides, its wider impact can be environmentally difficult.

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